The world of content creation and consumption is in a constant state of evolution as consumers increasingly seek authentic content that they can relate to.
Establishing that authenticity now reigns supreme, and brands are investing in social marketing strategies with a human-centric and relatable output.
With this approach, the need for marketing and production have to play hand-in-hand, having social, design, video production and photography all working together to produce quality content that is aligned with the overarching strategies put in place.
It’s an area that the Bournemouth (and international) marketing agency Crowd has been exploring, and resulted in the foundation of Crowd Generated Content.
Crowd Generated Content (CGC) is a brand new content stream they offer in-house to their clients, where all departments are working simultaneously to create authentic content with a strategic approach rooted in what consumers and social media users are looking for.
Imagine a global team of marketing creatives implementing their expertise whilst trying out a product and producing authentic, yet professionally shot content.
One of their clients, Belkin, a leading global electronics company, recently launched multiple social channels across 7 regions, with a strong focus on human-centric content.
Numerous faces from the Crowd team have been featured in Belkin’s stories, reels, and TikToks throughout their summer campaign, filmed in diverse locations to appeal to different markets and seasonal trends.
A CGC shoot involves more than just using a product, capturing a video and hoping for the best. It requires clear planning, from brainstorming, trend analysis, and strategic sessions with the client, storyboarding and shot lists.
As a global creative agency, they possess the ability to capture it all. To date, they have successfully conducted CGC shoots in Amsterdam, Morocco, and the UK, tailoring the locations to suit the product, market landscape and their client’s desired aesthetic.
