The Customer Connection Lab: Crafting your Irresistible Offer

🚀 The Customer Connection Lab: Crafting your Irresistible Offer 

📅 Dates: January 16th and January 30th, 2024. Please only sign up if you can attend both sessions.

🕒 Time: January 16th (9-5pm) and January 30th (9-2pm), 2024.

📍 Location: The Chocolate Box offices, 8-10 Christchurch Rd, Boscombe, Bournemouth BH1 3NA

💡 Uncover Your Business Potential!

Struggling to connect with your ideal customers? It’s time to bridge the gap! Join our engaging two-part workshop designed to empower your business and transform your customer relationships.

🎯 What You’ll Learn:

• Identify your key customer segments
• Pinpoint customer needs and desires
• Tailor your offerings to match customer expectations
• Communicate your unique value effectively

🌟 Why Attend: This handy workshop, inspired by global consultancy insights, explores 40 essential customer value points to guide your business strategy. Gain a competitive edge by meeting five or more customer needs.

🛠️ Workshop Agenda:

      🛠️ Part 1: Discover Customer Core Values

• Collaborate with a cohort of ~10 non-competing businesses.
• Explore value ‘concepts’ and align them with your business objectives.
• Engage with 40 customer value points across 5 comprehensive stages.
• Assess the relevance of these points to your specific customer base.
• Pinpoint and prioritise 5 or more essential values for your customers.
• Create a structured customer-focused approach based on these identified core values.

      🛠️ Part 2: Align Operations with Customer Values

• Identify customer touchpoints within your business operations.
• Outline a detailed process for each touchpoint.
• Evaluate their alignment with core values.
• Enhance processes to better reflect these values.
• Develop a plan to integrate these improvements into your business.
• Prioritise key messages to introduce these values to potential customers.

👥 Who Should Attend: Entrepreneurs, business owners, innovators, product owners/developers and marketers in Dorset’s digital, creative or tech industries, who are eager to amplify their USP, enhance customer engagement, and elevate their brand’s visibility and impact.

Eligibility Criteria:

Should ideally:

• Already be up and running for a solid 2 years
• Have at least 5 team members
• Be hitting a turnover of £100,000 or more
• Be based in the UK and active in Dorset

Nice-to-Haves (But Not Essential):

• Shown investment in R&D
• Already exporting or have export potential
• Have raised secured investment from private investors in previous funding rounds
• Have secured funding or applied for funding from Innovate UK in the past (including Knowledge Transfer Partnerships)
• Been part of an accelerator, incubator program, or a government Catapult programme

P.S.: If your business is close but not spot-on with these criteria, give us a shout anyway! We’re open to chatting and exploring options.

🎟️ Limited Spaces Available! Reserve your spot now and redefine your business’s customer-focused approach for success in 2024.

Join us to curate actionable strategies and insights that resonate deeply with your audience!