I am a copy writer.
I have written content for websites; promotional materials; information designed to educate; online museums; digital documentaries; emails – and lots of pieces designed to generate interest in what businesses do, sell or promote.
I’ve written two business books for Creative UK. These were based on interviewing a wide range of entrepreneurs, and writing up their stories to create insights into how they’ve excelled (and failed) in different areas of running their companies.
I’ve also written hundred of case studies, including treatments to shoot on video.
I started out writing by writing two plays.
I’m strong at getting into the heart of a story, understanding how it relates to the audience, and emphasising those elements which are most likely to resonate with them.
