The importance of building your business reputation and maintaining communications with Liz Willingham #S1E9

The importance of building your business reputation and maintaining communications with Liz Willingham #S1E9

In the thick of a crisis like the coronavirus, your business communications have to change and hiding under a rock is not going to serve you. As a PR Business Leader, Founder of Liz Lean PR and Director at the British Chamber of Commerce, Liz Willingham is helping businesses daily navigate their way through.

In this podcast, she delves into why businesses should maintain communications and customer relationships, the importance of reputation and how to adapt and be creative in business during uncertain times. Away from the coronavirus challenge, we also discuss how to implement a PR strategy, and cover the old-school question – is there such a thing as bad publicity? Analyse the power of a pet story, the rise of becoming “Tik Tok famous” and share a few examples of sneaky and amusing accidental PR stunts she’s pulled herself in the past!

This episode of The 10th Degree covers:

  • The importance of business reputation
  • Maintaining communications and customer relationships
  • Understanding why your client or customer should buy from you
  • How to implement a PR strategy
  • Building relationships with editors
  • Adapting and being creative in uncertain times
  • Examples of successful publicity stunts

More posts by Silicon South

Posted by Silicon South

Silicon South’s Network Directory goes FREE!

15th February 2024

In a bid to bolster Dorset’s Digital Creative and Tech economy, Silicon South, a non-profit organisation committed to fostering connections...

Read Post

Posted by Silicon South

Connect and Collaborate: The Benefits of Community in Dorset’s Digital Industry.

24th January 2024

The power of collaboration can’t be overstated. As professionals, freelancers, mentors, and businesses endeavour to stay ahead of the curve...

Read Post

Join Today

  • Showcase your business
  • Find and attract new talent
  • Post articles and events
  • Support the local sector
Join Silicon South

Get the latest from
Silicon South

  • Receive directory updates, innovation posts and articles straight to your inbox
  • Find out about upcoming events and webinars
  • Be the first to hear about opportunities and talent
  • Average 2 emails per month
  • Unsubscribe at any time