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The Arab Petroleum Investments Corporation (APICORP) is a multilateral development financial institution founded in 1975 by the ten Arab oil-exporting countries, providing corporate banking and investment solutions in the energy sector across the Middle-East.

When Crowd were first introduced in August 2021, APICORP were going through an important transition in business operations with green-energy initiatives and required a creative agency with experience in sustainability to tackle the challenge of revamping their new website, capture their value proposition and drive key messaging to stakeholders through an interactive online experience.

Whilst also supporting their corporate communication department with creative services including the launch of their ESG and Green Bond Framework reports, Investor presentations and other comms collateral, our strategy team started the website process by conducting a landscape review and competitor analysis. Through data gathering, we were able to identify and define a keyword strategy that would shape our SEO approach when planning content requirements for the new website. 

The new multilingual platform is built in WordPress and caters for both English and Arabic users, providing complete flexibility for internal teams to control future page updates and new page creations.

Since APICORP’s core audiences are targeting global investors, bankers, researchers and journalists, another important requirement was to develop a dynamic media centre that would feature both new and archived media including webinars, interviews, podcasts and press releases. We worked with the client to categorise these resources with filtering functions which would support the positioning of APICORP as thought leaders and industry experts.

Encouraging personal development and career growth plays an important role at APICORP. To capture this core value in the most authentic way, we worked with a Saudi-based production company to produce five short videos that delivered employee work culture benefits and featured these on both the Home and Career sections of the new site.

Overall, the website has been very well received both internally and externally with positive feedback on both usability and creativity. We delivered a best-in-breed website combining subtle animations and micro-interactions to make the content feel dynamic and interactive. 

To visit the website, go to https://www.apicorp.org/.

Why not take a look at our sustainability ebook which includes insights on how you can bring your environmental efforts to life through your marketing? You can download the ebook here.

If you need help in creating a world class website for your brand or organisation, get in touch!

 

Crowd Commit To The Climate Pledge

Crowd are working towards halving our carbon emissions by 2022, to being a zero carbon emission business by 2025. Joining thousands of other businesses, we have committed to the pledge with SME Climate hub.

Like other businesses taking the pledge, we need to consider many aspects of our business and how we can improve, and using the tools and resources on the SME website will help us.

We have started by measuring our emissions, developing a climate strategy, reducing our own emissions and the emissions in our value chain.

What is Net Zero?

Net Zero means that you are putting no more carbon into the atmosphere than you are taking out of it, so we will need to consider our workspaces, our travel, communications and technical infrastructure and see how we can improve.

Becoming A B Corp

In addition, Crowd are continuing with our B Corp application as part of our ongoing work to become a sustainable company. As part of that process, we have looked carefully at the way we work, our partners and service providers and who we work with.

Working in a sustainable way is important for the health of the planet and our international team as a whole, so making this commitment will ensure a happy and productive working atmosphere for Crowd’s team both existing and new.

A New Engagement With Retail Giants – Sedar Global

With the world gradually returning to normalcy and businesses flourishing, Crowd is eager to announce its new business venture with Sedar Global for the next three years.

Who is Sedar Global, and how are Crowd helping them?

Sedar Global is currently present in ten countries, with 22 outlets in the Middle East, offering the region the highest quality, long-lasting, and fashionable home solutions. Sedar Global’s product range varies from curtains and foldable doors to designer pillows and wallpapers, making them a one-stop-shop for innovative and chic decor for more than 125 years.

Their mission is simple; providing customers with a clear, consistent, and high-quality end-to-end immersive retail experience that will leave them feeling at ease and taken care of.

With Sedar Global undergoing a brand transformation earlier in 2020, challenges became apparent with communicating their new brand offering that would connect and resonate with new audience segments. Crowd were brought on to conduct a deep social media competitor audit to better understand the landscape and market. We then gathered these learnings and insights to redefine a tailored social strategy that would amplify Sedar Global’s core values and reposition them as the region’s leading trendy home decor retailer across the GCC.

Our love of all things digital and the latest trends has allowed us to collaborate closely to build a whole new approach for their social media and spread the word through organic posts and paid campaigns with newly designed and colourful content.

Crowd will also be managing all of Sedar Global’s paid social campaigns, helping drive brand awareness, increase site traffic, online conversions and store footfall.

We are eager about what the future holds and how this partnership will grow.

Crowd Relaunches Luxury Shopify Store For Longmire

Crowd have recently relaunched a new Shopify store for a luxury brand.

Longmire is an independent, high-end British jeweller specialising exclusively in cufflinks of exceptional quality and timeless style. The brand began in 1979 when Paul Longmire was wandering through St. James in London and discovered a cufflink in a shop window. He fell in love with the cufflink so much that he decided to buy the shop and reopened it under his own name. The rest as they say is history.

Like many businesses that have had to adjust through the pandemic, Longmire realised the importance of digital marketing, and the potential of reaching a global audience. Crowd was briefed to redesign and launch its new e-commerce website built in Shopify, and develop a creative proposition to help boost awareness and sales at home and abroad.

The key inspiration behind our creative approach was to position Longmire cufflinks as highly collectable items, on par with fine art, antiques and wine. Crowd also added the word ‘London’ to Longmire’s logo to emphasise the brand’s rich heritage to a global market eager to buy into authentic British brands.

To showcase Longmire’s exquisite cufflinks and collectability, Crowd wrote and produced a brand video. High level photography and videography displayed each item at its very best, and will form the basis of a cut-through social media campaign to ensure Longmire’s legacy continues into the 21st century.

If you’d like to speak to us about giving your online business a boost, get in touch.