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British attitudes towards travel and tourism have changed almost beyond recognition in recent months. As successive lockdowns have bitten into the national psyche, a series of meta-trends that were emerging pre-Covid have come to the fore. At the same time, the pandemic has itself created new ones. The biggest change? A renewed love for The British Staycation.

When the first national lockdown eased in the UK between June and July 2020, millions of Britons in need of a summer getaway were faced with the challenge of finding holiday destinations much closer to home.

According to Britain’s Office for National Statistics, there were 93.1 million overseas visits by UK residents in 2019, spending a mind boggling £62.3 billion, an increase of 7% compared with 2018. Had that trend continued, foreign travel might have outweighed domestic tourist spend entirely.

But this does not mean that £62.3 billion has gone straight into domestic tourism in 2021.

Domestic tourism forecasts for 2021

At time of writing, the ONS hadn’t released its 2020 data. But VisitBritain put together a provisional outline of the impact of Covid on domestic tourism in England from other data sources – and included forecasts for 2021.

“We have forecast a central scenario for England of £28.5 billion in domestic tourism spending in 2020, down 63% compared to 2019 when spending by domestic tourists in England was £75.9 billion,” the organisation reported.

“In total, this represents a loss of £47.5 billion (£11.7 billion from overnights and £35.8 billion from leisure day trips). The 2020 forecast is for a decline of 60% for overnights and 63% for leisure day trips, although with a different pattern of recovery. While some categories of day trips started to recover first, others are still very limited.”

The impact of regional and national lockdowns has clearly been felt. But within the gloomy reading, the shift to staycations over foreign travel is coming down the road as clear as day itself.

What happens in England is likely to be mirrored in the devolved nations of Wales, Scotland and Northern Ireland – and in every developed country where Covid-19 remains riskily high.

For further insights, see our full Amplify Travel & Tourism eBook here. To speak to Emma, contact her via LinkedIn here or email her at [email protected].

This week we celebrated National Mentoring Day and it was perfect timing because we’ve been organising a Hackathon, in partnership with Bournemouth University and the Arts University of Bournemouth.

This is the second event we will be holding of it’s kind and we’re really excited for the launch next week.

Our team has been working around the clock and we already have the collaboration of the creative and tech teams at Ageas, but we really need agency professionals who work in tech, design and creative to lead the teams of 2 or 3 interdisciplinary students.

We truly believe it will be a fantastic opportunity to give students the ability to improve their skills with software development, data analytics, and digital design, through a virtual event.

If you are interested in mentoring a team of students, you’ll find all the details below.

https://bournemouth.digital/code-jam-2-the-creative-jam/

Cold Banana is a .NET specialist development agency.

We focus on working with you to get a clear and detailed understanding of you, your business and importantly the challenges you are facing. In partnership, with you, we work to uncover the cause of the issue and the outcome you hope to achieve with our partnership. We then develop a digital solution that aims to make the lives of you, your business and your customers easier.

This is achieved by delivering a bespoke online platform that has been developed in partnership with you and your business, delivering a solution that works for the business and importantly for your customers. All our platforms are built on a secure .NET architecture dependant on your needs we work with the support of our partners such as Umbraco, Kentico, Sitecore, Ucommerce and Xamarin to deliver a Content Management Service (CMS) that will be familiar, intuitive and easy to use.

Our Head office is based on the sunny South Coast of England in one the fast-growing digital hubs of the UK, a beautiful seaside town Bournemouth. Cold Banana is a Umbraco Gold Partner, a certified Kentico, Sitecore & Ucommerce partner meaning that we are the software development partner you can trust.

We are the specialists in delivering platforms that work for you and your customers, whether you are an agency, or a business looking for a team to work in your office or additional support.

Silicon South has launched a new supporter network for everyone working in the digital creative and tech sector in Bournemouth, Christchurch, Poole and Dorset.

This launch represents a big shift in the emphasis of what Silicon South stands for and delivers.

After several years of delivering support to businesses in the digital, creative and tech sector, set by a publicly funded agenda, we are changing to deliver an agenda set by the sector itself. The Network is being championed by a range of businesses from across the different elements of the sector who are all keen to promote the expertise and world-class talents of our sector.

Silicon South becomes a supporter-led organisation which will deliver three key goals:

  • Build the reputation of the region’s sector, maximise the appeal of working for the companies in it – and attract people and business to locate here
  • Strengthen the interest of potential customers in the services and products offered by businesses in our Network
  • Improve the capability of local businesses to manage ever-evolving demands and opportunities, and deliver financially-sustainable, imaginative and innovative solutions

Our Ambition is to raise the reputation of the sector to a level that is nationally recognised, e.g. on par with Bristol, Manchester, Cardiff, etc.

Silicon South will develop a campaign strategy that can significantly extend the reach of our reputation, both inside and outside the region. The details of the campaign have not been set yet, we want to have a wider consultation with businesses, as they become supporters of the network, to make sure we take into consideration the aims of a wider range of companies.

The end-goal of this campaign work must be to improve knowledge about the sector with potential recruits and customers, and making sure this leads to concrete actions for our supporters – such as stronger employment or increased customer enquiries.

As a first step we have implemented a series of practical online functions that can provide support in delivering these bigger goals. This includes:

  • News and stories: A single location where local business success stories and insights, demonstrating expert knowledge, can be found on this website. Primary mediums are articles, podcasts and videos.
  • Promotion and social media: the Silicon South team will use social media as a principal medium to promote stories, backed up by PR and other marketing options
  • Searchable database and map: The database on this website provides an overview of the expertise and skills offered by Network supporters. So they can be discovered by interested parties
  • Jobs board: Displays the breadth of opportunities in the region, and emphasises the choice available to applicants to provide a destination for them to appreciate the range of opportunities on offer
  • Contract finder: A place potential customers can advertise opportunities
  • Speaker/expert opportunities: Allows companies from other sectors to find businesses or consultants that can deliver news expertise they need

The Silicon South team will also be running a range of activities to ensure to push the wider agenda:

  • Develop links with other industries, to promote commercial potential offered by the sector and deliver meet-the-buyer activities especially around digitally-based innovation
  • Networking: to enable companies to connect with other local companies to share advice or find potential pitching partners, including meetups and dinners at a peer-appropriate level
  • Opportunities to grow and develop: The team will continue to deliver a range of programmes to support business leaders including: Mentoring; Access to expert advice; Specialist workshops and Masterclasses. We will use the expertise of the network to develop each other’s knowledge
  • Employee support programme: Enable employees to gain access to peer-appropriate support, to enable them to develop their skills, gain confidence and overcome imposter syndrome.

Joining the network is easy and your best way to keep up to date with the opportunities that will be on offer. You can sign up here https://siliconsouth.org.uk/memberships/