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Colour is a powerful communication tool and can signal action, influence consumer behaviour, mood and mental reactions. For example, did you know specific colours are associated with increased blood pressure and induce anxiety?

How does colour psychology play into your social media performance and marketing strategy?

One thing to keep in mind, users tend to revert to the online world to pursue an informal retreat from reality. Although their goals and preferences may vary, they tend to opt for channels that are not cluttered and speak to them personally which in turn also affects their buying decision process.

That being said, we at Crowd have noticed an ongoing trend among top brands today.

For instance, take a look at Pottery Barn MenaLego, and Namshi. Even though there is a lot of action on all three Instagram pages, the colours selected are used to give off a calming, minimalist, and energetic feeling. It would not have been possible to evoke these emotions if the colours used were not carefully chosen. White, beige, and a wide range of pastel colours are carefully paired with powerful and influential colours like yellow, red, and blue which in turn are one of the main factors influencing the success of their brands online.

One easy way to put this theory to the test is for you to visit your favourite Instagram feed; you’ll notice colour compatible look or a similar feel. After conducting marketing research, we learned that up to 90% of the first impressions are based on colour.

Let’s talk about colours and how they impact your brand identity to transform a potential customer into adopting a habitual buying behaviour.

 

colour-psychology

 

Black, for example, makes your brand look powerful, whereas Blue brings a more pleasant and calming feeling to your brand. However, yellow is a great way to attract attention while also being cheerful, and the colour red sends out a bold message that can place you at the top of the food chain in terms of confidence, leadership, and power.

When you consider how different colours affect us, you can curate your Instagram feed to meet your desired effects. Our decision to purchase something has more to do with how it looks than we may realise, especially when we try it out for the first time.

We all encounter and interact with the world through colour, and it has an even more significant impact on our consumption of that world. Your brand’s colours help to communicate the moods and emotions that define it. For example, a company that sells sugary candy should avoid using yellow and green on their packaging instead of red, the colour associated with sweetness.

At Crowd, we strategically curate our client’s feeds to consider all the social factors we believe will impact the consumer’s purchasing behaviour and perception of the brand.

As part of our marketing plan, one of our initial steps is to identify our target audience and pinpoint their likes and dislikes. This way, we can gather the upper hand in presenting online users with content that captures their attention. Colour, tone of voice, topics, and imagery are all factors we believe influence how we assist our clients in expressing themselves successfully online.

It’s all about trying out what works for you and your brand. By taking the time to understand what colours your audience will respond to, you will be able to create a compelling and powerful feel that goes beyond just being aesthetically pleasing, for example, making your brand look strong.

Crowd’s international team of creatives have a deep understanding of colour psychology and use it to develop brands that create the right impression for new and existing businesses alike. Why not get in touch to see how we can help you?

 

Crowd have recently launched a new digital platform for our clients GigRealm.

The way live music events are managed is outdated and relies on a lot of word of mouth and manual management meaning that it can be difficult for new artists to get gigs and payments can be late.

GigRealm is a unique platform that exists to support both artists and those organising gigs. Artists can showcase their work and those organising one-off events like weddings or multiple events (such as pubs and clubs) find the artists to play.

It is a well thought through idea that makes event management simpler and easier with the automation of gig contracts and the streamlining of post-event invoicing and payments for artists.

With Crowd building GigRealm’s platform to pair artists with venues, we were briefed in 2020 to further the business model and expand the focus to include corporate entities. This includes venues owned as part of a chain. Once developed, this increased the audience and the market potential of the site.

To allow chains to get involved with the venues, an approval system was created, starting with tier 1 – head office, tier 2 – regional managers and finally tier 3 – the venues themselves. This system creates a reliable workflow for everyone involved.

Additionally, a custom hosted bank mandate form was created to allow seamless payments by BACS, as well as card, directly from the website via Stripe. Automatic weekly invoicing was also included to allow corporate finance departments to view consolidated payments in one PDF generated invoice which they can then always refer back to.

We have not found any other platforms which encompass both a fully integrated payments system, used by the venues to pay artists and the logic required for our client.

This original business concept required an immense level of unique coding for our web development team. It resulted in some of the most advanced integrations they have tackled yet, into a multitude of third-party APIs and systems.

With GigRealm launched and already in use by artists and venues, we’re certain that many successful events will be held thanks to the system and undiscovered artists may find themselves on the road to stardom!

If you need help turning your big idea into reality, get in touch!

 

Two of the South Coast’s leading agencies; specialist social media agency South Coast Social and podcast agency Podcast Labs, have joined forces to create “The Ultimate Podcast & Social Media Package”, allowing businesses to benefit from a huge combination of marketing services from experts within both fields.

Designed to offer companies a money-saving bumper deal covering a wide range of content over a 4-month campaign period, businesses will receive a 10-episode podcast series plus full social media management to grow a loyal online audience, generate leads and build a reputation as experts in their field. This is the ultimate package for any new brand or business personality to rapidly be ‘seen and heard’, and create a name for themselves, or for existing businesses simply looking to boost their profile extensively and reach new audiences.

Including full strategy planning, a uniquely designed podcast series and all social media requirements being looked after throughout the journey, this is a marketing package that can propel any business to the next level of online presence during a time where digital content marketing is becoming even more integral to business needs by the day.

South Coast Social, a social media agency based in Bournemouth, have an impeccable reputation for social media marketing, service and innovation and pride itself on helping brands develop an effective and successful online presence. Managing Director Clare Groombridge says;

“These difficult recent times have highlighted the vital need for businesses to ensure they have a strong online presence, so I’m thrilled the team at South Coast Social have partnered with Podcast Labs to offer this innovative new package – designed to bring together the combined knowledge and expertise of our two specialist agencies. Whatever your sector or niche, we can help bring your business to life and showcase your voice through a unique marketing campaign that ensures you hit your target audience directly with your brand messaging”

Podcast Labs are a first-class, full-service podcast production and marketing agency, also based in Bournemouth. Kelly Butler, Podcast Labs Agency Director says;

“This unique package allows brands to break into the booming audio space, revitalise their content marketing strategy and build new audiences. This collaboration between Podcast Labs and South Coast Social is the ultimate new business and lead generation tool.”

To find out more about how The Ultimate Podcast & Social Media Package can help your business in 2021, visit: www.socialpodcast.co.uk

An effective social media strategy with regular activity can let you build awareness for your brand and reach new audiences that you are unlikely to touch through other forms of advertising. It can also help you to build strong relationships with your customer base, developing loyalty and promoting a strong brand image. Especially in the current climate, businesses are discovering the strong results which follow from a strategic social media presence: more sales, more new and returning customers, better return on investment and more awareness for their brand, resulting in stronger growth.

Social media is not only a strong marketing tool in itself, it also supports and assists other marketing activities and will help you achieve broader results. Here are five ways that social media can support and promote other marketing efforts;

1. Public Relations

PR will give you external news articles which can be shared across your social media channels, effectively increasing your brand’s credibility. Social networking enables instant sharing of information and can be easily picked up and posted by other bloggers and online journalists. This offers you wider coverage of your news and ensures it reaches a larger audience. You can also help nurture your business relationships by tagging the sources in your content.

2. Customer Service

Customer service can be enhanced with a click of a button through social media. Nowadays, customers tend to enquire about products and services through DM (Direct Messaging) and comments on posts. Social Media gives you the ability to reach your customers 24/7 and offer first-class customer service in the palm of your hand. Make sure you’re fully up to date with settings on all of your social media platforms so that it’s easy for your customers to get hold of you, for example, set up ‘auto messaging’ where your customers will automatically be prompted with an acknowledgement message if they contact you out of office hours.

3. Case Studies

Highlight your key stats by sharing some example Case Studies. One way of doing this would be to share a link to a case study and tag the customer in the post. The trick here is to post your case studies in a way that attracts the right people to click through, rather than just a generic message. LinkedIn is a great platform for getting your case studies noticed by fellow businesses. Add your case studies to your list of publications and/or share them in relevant LinkedIn Groups.

4. Pay-per-click

Successful PPC marketers know that testing is key, so bring that concept over to your social media. For example, use Facebook Audience Insights to get a better handle of your best-performing demographics and share some of your results.

5. Events and Sponsorships

Attending and sponsoring events are a great way to network with other businesses and will allow you to discuss your services face to face with potential suitors. Many of these are being moved online to ‘virtual networking events’ but can still give you the chance to connect with your new contacts via social media. Connect with each other on LinkedIn and post lots of Instagram stories throughout your event.

In order to get the most out of your social media, you need to make sure that your social media plays the right role in your overall marketing plan and spend your time and energy in ensuring your social media management backs this up. If you don’t have the time to do this in house, then hiring a social media agency can take care of the whole process for you.

What do search engines want?

The easiest way to approach search engine optimisation (SEO) is by treating search engines like a store and your website is a product. They want to make their store attractive by offering good products. If your product (website) is better than your competitors, then they will put it closer to the front of their store or to stretch the analogy further in the window or the front page.

At the end of the day, search engines are businesses. By providing results that their users will find valuable, their users have a good experience and will come back again in the future. When they come back, they will see more adverts and search engines will profit from those repeat visits.

What is valuable content?

Valuable content is basically any content that people want to find. We should just pause and reiterate: it must be relevant to your business. By using content as a lure on search engines (and social networks), it must talk about what your company offers in terms of goods or services. Otherwise, your visitors will just bounce off having found out what they wanted to know.

Good content should attract visitors and excite them enough to engage further. This is the subject of a white-paper in itself. We can establish the potential popularity of a piece of content by looking at search volume data which is mainly made available for the use of paid advertising to justify higher rates for popular searches (and larger ad impressions).

You can use Google Trends to find popular search trends at the moment as well as general data on the popularity of search terms. Tools like this are used to establish keywords that may be valuable in developing content that is popular, but at the same time it shouldn’t be used to write content that isn’t relevant to your business.

We wouldn’t recommend a real estate company start writing about Taylor Swift, but we might recommend the content focus be skewed slightly to take advantage of relatively higher volumes. For example, a real estate company with properties near Dubai, can take advantage of higher Dubai based property searches by writing about the benefits of being near Dubai without actually being in it: lower costs, more space, great commuting etc.

The real estate company educates its readers and latches on to higher traffic sources without misleading searchers or search engines.

It’s a popularity contest

“Google only loves you when everyone else loves you first.” Wendy Piersall

One of the ironies of search engine marketing is that the more popular a piece of content is, the higher it will rank. But how do we make our content popular from page 2 of the search results?

We use all the other channels to drive traffic including Social Media, PR, Backlinks and Paid Advertising.

If your article, product or website is generating a lot of buzz, the search engine will assume that the content is useful or interesting to many people and will boost your rank accordingly.

Likewise, if content is talked about on other respected sites such as news outlets or Wikipedia, then it assumes the content is notable enough to warrant a boost in position.

These tactics help boost domain authority or in other words boost your credibility as a trusted and noteworthy source of information. If Wikipedia (which uses real people to review content) is happy to feature you, then you must be OK!


In Part 2, we’ll look at technical SEO and how making it easy for search engines to understand your site is a key technique to learn.

 

If you’d like to discuss your optimisation challenges, then get in touch!

Audiences connect with not just a brand’s product or service but with its story. In creating brand awareness and loyalty, you should be able to tell its story in a way that engages the target audience. We need to speak to long term followers and potential new customers in a way that is easy to understand and keeps them interested until they are ready to buy.

One of the biggest problems for agencies and our clients in content marketing is to find good ways to extract information to then compose compelling and real stories from the brand advocates on our team.

Sending out a questionnaire or building up long documents is sometimes the standard way of extracting these nuggets that go to build our brand story. However these can be time consuming and everyone is busy and these things get pushed down the priority list or get lost.

So how do we ensure we can tell compelling stories without increasing the workload of the our team?

Crowd has created a blog for our client DENSO that serves as a digital hub for its events, stories and news. We apply the principle of brand story-telling here, for which we are conducting one detailed interview a month to gather personal insights from key team members. We want to show the people behind the brand so how do we make sure we make the most of the interview?

Make it in-person: Instead of a written questionnaire, we find an hour of time in the interviewee’s schedule. The in-person interview is both quicker in the long run and more informative and by building up a conversational rapport, we can take things off topic if required to uncover valuable nuggets of information which we can use.

Do keyword and SEO research in preparation: We decide on key topics to discuss in preparation for the interview so that we cover topics that are of interest to our audience and ask the right questions accordingly.

Use the interview to produce multiple pieces of content: Make sure to cover a diversity of topics during the interview hour. Different parts of the interview can serve as the basis for different stories which can be used on a variety of channels such as social media.

The interviews can provide the crucial link between a piece of corporate activity and the audience’s interest. We show the personal story behind the development of say, a mobility software, and help our audience become invested in not just the software, but the brand. And we do this making the most of both our and our client’s time.

Would you like to find out how you can turn your team into your brand advocates? Get in touch with us to find out more.

Saudi Arabia’s social media usage has skyrocketed, according to Global Media Insights, and the country is now known as the Middle East’s most prominent social media market.

Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased by 8%, with Twitter, YouTube, and Facebook seeing the most significant increases.

The country’s social media engagements are influenced by religious, political, and cultural factors. These factors impact Saudi citizens’ use of social media platforms in various situations, which enables them to communicate and connect more effectively and increase user participation.

So what are the latest trends in the Kingdom, and how can brands learn from this behaviour?

We uncovered the Kingdom’s latest online trends after deep-diving into KSA’s latest digital behaviour. Our findings are based on the Hootsuite and We Are Social KSA Digital 2021 report, Euromonitor’s Digital Consumer in Saudi Arabia report, global statistics and many more.

TREND 1: Create Content Using Local Dialect, Local Influencers and Geography of Saudi Arabia

Young Saudis are beginning to showcase their hidden talents on all social media platforms as the Kingdom of Saudi Arabia grows. According to Motivate Media Group’s case study “Campaign Saudi Report June 2021,” Saudi Arabian influencers have one of the highest local follower fan bases among GCC countries, ranging from 50 to 60 %. Local Saudis are incredibly proud of their homegrown talent, believing them to be the authentic voice of their country and themselves.

After carefully studying the online behaviour patterns of Saudi influencers and local content creators, we discovered they place a high value on providing relatable and real content to their fan base. Instead of uber-polished Instagram posts, young Saudis prefer to share unfiltered and realistic content on platforms such as TikTok and Instagram.

To approach a local Saudi online, we learned they prefer advertisements delivered to them in their native language by someone they know rather than some famous “nobody.”

TREND 2: Where There Is Gaming There Is a Saudi Watching

Did you know that the Saudi gaming market has one of the most significant yearly growth rates in the world, at 22 %. With more than 21.2 million players across the country, the Kingdom is currently the world’s 19th largest gaming market, growing at a rate of 41.1% every year.

Gaming influencers have a sizable Generation Z audience who will watch their streams for hours on end. Brands in the gaming industry are eager to collaborate with these content creators because of their close ties to young audiences.

However, before you begin advertising and practising product placement, you should first assess your target audience. Rather than simply adopting a direct selling strategy, the goal is to positively impact the gaming community, engage with it, and connect with it.

TREND 3: Calling Out All KSA Shopaholics of All Ages

Whether you are 15 or 50, online shopping in the KSA is booming at an intense speed. According to a recent study conducted by global statistics, Saudi Arabia has 39.53 million mobile connections, accounting for 112.7 % of the country’s total population.

Shopping apps like Amazon.sa, Namshi, Shein, Noon, Ajmall, and many others are used by up to 67.7% of the population. All businesses must be present on all platforms, virtually everywhere in Saudi Arabia, because all customers are currently online and shopping.

Brands must evaluate and be critical in determining how to create a strategic approach to reach out to their audience while staying current with the latest trends and consumer needs in the marketplace to optimize customer journeys online.

With all eyes on Saudi Arabia’s government, a slew of subsequent changes, adjustments, bureaucratic reorganizations, and regulatory changes are transforming public life. It’s a place where all types of businesses can thrive while also connecting with a diverse group of people eager to learn and grow.

Are you curious about the latest trends and online behaviour in the Kingdom? Contact us, and we’ll make sure your marketing meets KSA’s high standards.

References:
Global Media InsightGlobal StatisticsData ReportalSocialize AgencyXpress RiyadhMotivate Publishing

One of the south coast’s specialist social media agencies; South Coast Social hit a new milestone this week as they officially celebrated their 5th birthday since the company was founded.

From starting out as a business idea crafted from a dining room table during her maternity leave, Managing Director Clare Groombridge has grown the company from their initial launch brands to currently working with over forty global businesses, specialising in social media content creation, community management and paid social campaigns.

The business also employs seven people locally with a Head Office in central Bournemouth, with plans to expand the team further in 2021 to accommodate the requirements of their expanding client base.

Managing Director Clare Groombridge comments:

“I’ve always believed in celebrating our yearly ‘birthday’ (the date the company was registered) to highlight how far we’ve come, especially after the incredibly tough last year we’ve all had due to the pandemic – we were no exception as a business.

 With statistics showing that 20% of companies fail in their first year and around 60% will go bust within their first three years, we’re proud of the strong foundations we’ve built – not only are we one of the leading social media agencies on the south coast, we have an incredible client portfolio of exciting global brands, a sister company in SCS Media and a soon to be launched training department. We also have some very big plans on the horizon for the remainder of 2021!

However, for a long time now SCS has not been about me. I’ve stepped back and let my amazing team take the reins. I’m truly lucky to be surrounded by such a brilliant, talented and creative bunch who make me laugh on a daily basis. Being their boss is an honour and our success and reputation is just as much down to them”

Having a coherent, clear social media strategy became even more essential during the whirlwind of 2020. Since social media is constantly changing and evolving, the methods in which we make our company’s events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy in place to try and ‘woo’ your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.

While there are many things to consider, the experts at South Coast Social provide an overview of 5 important tips to ensure you start the year on top of your social media game…

1. Prioritise quality and authenticity

This should have been your number one priority since day one, but it can never be said too much. As tools for creating engaging content become more popular and readily available, more and more companies are upping their game, making it harder to “stop the scroll.”

As consistently as you can, post high-quality, engaging visuals. If you have an important message for your audience, do not sell yourself short with easy or poorly executed content. Go the extra mile to acquire scroll-stopping videos, images, and relevant captions….

…Especially video! According to the Cisco Visual Networking Index, it was estimated that around nearly 80% of all internet traffic is now video. Social media platforms are increasingly prioritising video, as this format appeals across all demographic lines.

Authenticity? This goes hand in hand with quality. Users are growing tired of fake content and while more is being done to prevent the spread of misinformation since the Covid-19 pandemic began, it is more important than ever to be authentic. We know that creating authentic content isn’t always easy, but it will encourage your audience to have a growing trust in your brand.

2. Do a Content Audit

A content audit is the process of collecting and analysing all the assets you have available on your website or otherwise, in this case – any relevant for social media use. When planning social content, knowing what is already readily available will save you time and effort and will help inspire you in creating new content, or knowing when to invest in a professional photoshoot (or start experimenting on your own!)

Assess what can be repurposed, tweaked or deleted, and then categorise each of them by where that content falls in the buyer’s journey. Don’t forget to add notes, as context is always key.

3. Utilise stories… like there’s no tomorrow

Most social audiences (not all, but most) are on Instagram. If they are not on Instagram, they’re definitely on Facebook. Instagram and Facebook have few things in common, but one stands out screaming, “Hey! Look at me!” – and that’s Stories.

Stories have legitimately taken over social media since their launch in 2016, with over 500 million users watching them every day. One third of the most viewed Instagram Stories are from businesses – and you absolutely want to ensure you are part of that percentage! If you are having a hard time deciding what type of content to post to Stories, think quick, easily digestible, and memorable. Any content that requires your audience to ‘lean in’ and digest should be a Post. Everything else? Post that baby to a Story (and then add it to a Highlight!).

 4. Spend time online

Conversations online spread like wildfire. It’s likely that you won’t be able to keep up with all the topics of conversation around your niche that occur on a daily basis, but it is important to keep an eye on them, if and when your audience is taking part in them.

If you are utilising a social content scheduling tool like Hootsuite or Buffer, it is essential to check in weekly – if not daily – and make sure that the content you have scheduled is still appropriate.

You do not have to be on all social platforms!. With several big-name options to choose from – including LinkedIn, Twitter, Instagram, Snapchat, Facebook, Pinterest, TikTok, and YouTube, it is not feasible in terms of time or resources. Focus on the platforms your target audiences may be using…. 

LinkedIn: Most users have a college/advanced degree, and their incomes tend to be higher.

Twitter: 63% of all Twitter users worldwide are between the ages of 35 and 65.

Instagram: Instagram skews more towards younger users:

– Age 18-29: 67%

– Age 30-49: 47%

– Age 50-64: 23%

– Age 65+: 8%

Snapchat: Most users are under the age of 34.

Facebook: Facebook, while not as popular as Snapchat or Instagram with younger users, does span a wide range of ages.

Pinterest: 25 percent more women use Pinterest than men.

TikTok: Although TikTok is fairly secretive about its user demographics, one analysis revealed that 40% of TikTokers are under age 20 and another 26% are under 30.

YouTube: Everyone seems to use YouTube! Set up a channel if relevant to your business.

By being aware of your platform selection’s most prominent audiences, you can make the most of your time and effort – and reach the right people in the right places with your social media strategy. Don’t forget to keep up to date with the latest trends for each platform.

5. Meet to discuss ‘Crisis Communication’

This is not exactly a revolutionary social media strategy. However, it is a fundamental one. 2020 has taught us many things but if there is one we need to take away for the upcoming year, it’s that a timely response is absolutely paramount.

Now, more than ever, what your company stands for is incredibly important to your audience. Try planning an internal meeting or a team Zoom to discuss the issues that occurred during 2020 and how you could have responded better socially. Based on what you find in that meeting, decide your company’s stance and plan ways to communicate quickly about similar issues. You may never need to use these responses externally, but knowing these things will help your brand’s focus either way.

This list only scratches the surface, but if you follow the five steps outlined here, it is highly likely that you will have a robust social content plan matched by an audience that trusts both your online presence and your brand in 2021, but we know it can also be rather time consuming…

See more from South Coast Social here – Consider hiring a social media agency for your business today.

 

Social media isn’t exactly a new thing, but sometimes people still get confused as to what a Social Media Manager actually ‘does’… After all, social media jobs are just young people having fun at work, taking selfies and ‘gramming their lunch right?

Building a loyal brand following on social for a demanding client can be gruelling – it’s a tough, demanding job with a lot of pressure. The team at South Coast Social shared some of their most asked questions – and the ones they LOVE to hear instead! And yes, they still do ‘gram their lunch…

1. Can you post this right now?
Your Social Media Manager isn’t sitting around all day posting about whatever pops into their head – there will always be a strategic method to their madness! The content they choose to post, how they interact with your brand followers, what they retweet or share, the number of posts sent out each day – everything is done with a clear rationale and based on the analytics provided from each social network. Asking a social media manager to post something out of the blue will likely clash with a strategically planned out schedule, although of course they’ll always want to be as reactive as possible! Frequency of reactive content is something you might want to discuss when you first start working with an agency to ensure you’re both on the same page!

What we’d LOVE to hear: Do you have room in your schedule for this, and how soon can we get it implemented?

2. Why don’t you just message *insert celebrity* and ask them to talk about our product? They’d love it!
Social media influencers have dedicated and engaged followings and an endorsement can be a big boost for your brand. However, influencers are no longer just celebrities. They range from industry experts, to content creators and local entrepreneurs. That’s why finding the right influencer isn’t about the most likes or follows, but their relevance to your brand. A quick, one-off endorsement isn’t how influencer partnerships work and they’re rarely free. It can take months to finalise a plan that suits both the brand and influencer. So the chances of Leonardo Di Caprio reading your message and deciding to chat about your product on his Stories is, let’s just say, slim – however talented your Social Media Manager is and however amazing your brand!

What we’d LOVE to hear: Do we have the budget for an influencer as part of our campaign, or can we investigate relevant influencers in your niche and entice them with a great offer or product?

3. Can you make this go viral please?
Ah – the classic!! And yes – we’ve all heard it! When a post goes ‘viral’, it is usually down to pot luck – but let’s talk about what happens when it does happen. Viral posts will usually see a big spike in social engagement and may even experience an increase in website traffic. Then, within a few days, everything will return back to normal activity. If your content isn’t created to provide long-term value for your audience, then it won’t have a great return on investment. That’s why Social Media Managers always focus on creating relevant, quality content that meets the business goals of their clients.

What we’d LOVE to hear: Let’s chat about how we can we measure a post’s success and continue to build on it long term!

4. Why aren’t we on *insert new social network*?
Short answer: Your audience isn’t on there either!

Social Media Managers are busy focusing on developing quality, strategic social profiles and an online presence on the right channels for your business, not the ‘trendy’ ones (remember FriendFeed or YikYak anyone?….) Each network has its own audiences and differences they have to be attuned to. It’s about quality, not quantity. It’s far more beneficial to master two social media channels than have profiles on five networks if the extra three are not meeting your objectives. Each additional network adds a new layer to your social strategy, plus needs resources and time to devote to managing it. That said – your Social Media Manager will have years of industry experience, and if there IS a relevant new social network your brand could capitalise on, they’ll be the first to let you know!

What we’d LOVE to hear: Is this (new social network) a good fit for our marketing efforts? What are your thoughts on it?

5. Let’s post something fun for *insert national holiday*
If there’s one thing Social Media Managers are fully aware of, it’s all of the national holidays. All Social Media Managers will be equipped with a calendar and will be strategically choosing which national holidays are relevant for your campaign. The choice to omit something from your company’s feed – like National Egg Day for example – is intentional!

Jumping in on conversations without intention can actually devalue your brand and annoy followers. Your Social Media Manager will know when and how to engage in trending topics without forcing relevance. One effective way of utilising national holidays is to incorporate a company offer to customers for ‘one day/week only’.

What we’d LOVE to hear: You mentioned its National Women’s Day this week – how can our team get involved?

In the end, trust that your Social Media Manager knows best when it comes to your brand’s social media profiles or even ask for a quick review of the strategy and tactics. They will always be happy to walk you through their plans and content calendars.