‘Up your social game’ – an new social media training company has launched with the aim of making mastering your social media accessible to every business and entrepreneur.
Social media remains a huge part of the marketing plan of most businesses, with 50% of marketers planning on increasing their investments in Facebook, YouTube, and TikTok in 2022 (HubSpot), while 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer).
The Social Game is the vision of leading Bournemouth based social media agency South Coast Social’s Managing Director Clare Groombridge and Head of Training Emma Jones, who seeing the volume of people who came to the agency looking for social media training and advice, especially during the pandemic when many businesses had to quickly shift a focus to online trading, joined together as Co-Founders to launch the business as an all-new separate venture.
As Hootsuite commented recently, “The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.” Overall social media user numbers grew by 424 million users in 2021 and as consumers are more and more engaged with social media, although it is more essential than ever that brands invest in their relationships with employees, customers, and influencers authentically online, many lack the skills in-house to be able to manage this effectively but are not ready to recruit a dedicated employee or agency to manage this directly.
Targeting freelancers, entrepreneurs, business owners and Marketing professionals, The Social Game offers a wide variety of training services such as bespoke social media workshops delivered either online or in person, tailored to the individual needs of each business. These cover every social network and all elements of strategy, paid and organic social media management as well as best practice, software recommendations and up to date expert knowledge, geared specifically to the industry of the trainee.
They also offer unique social media ‘Power Hours’ over Zoom – a highly focussed opportunity to spend time with a dedicated social media professional, and a wide variety of affordable, downloadable resources from LinkedIn Action Packs to Instagram Content Generators on their website.
“Social media is an ever-changing industry, especially with the emergence of networks such as TikTok and the rise of influencer marketing, and we feel that the unique perspective of a social media training company, brought to marketing professionals and business owners by a highly experienced agency team who work in social media day in and day out will be a game changer” says Co-Founder Clare Groombridge.
“We have already seen a huge volume of enquiries pre-launch and we’re excited to be able to bring our vision to life. Our Power Hours are proving especially popular to time-poor entrepreneurs and business owners, as they can book online, select a time to suit them and have a social media expert dedicated to helping them with their exact social media issue or query for an hour over Zoom” adds Emma Jones.
To find out more about The Social Game, visit thesocialgame.co.uk