Reaching Decision Makers For Doccla and Rebranding Earl’s Court

Reaching Decision Makers For Doccla

Crowd UK has been appointed as the marketing agency partner for virtual ward company, Doccla.

Doccla provides an end-to-end solution and support to enable patients to leave hospital sooner and continue a safe recovery in the comfort of their own home. The software connects clinicians and patients digitally and allows for remote monitoring and care, and therefore lowering operating costs and freeing up beds sooner after a hospital stay. The app provides health monitoring and voice and video call features with an easy to use interface for patients of all ages and abilities.

Crowd has been appointed as a full service, strategic partner to help them reach and engage key decision makers within NHS Trusts across the UK and increase adoption.

Starting with a market landscape audit and data analysis, we will be developing a holistic marketing strategy for the brand. Once in flight, our work will include paid and owned digital marketing activity, campaign development and management, and content creation, including video production, thought leadership articles and digital media assets.

The digital transformation of the NHS has been accelerated by the pandemic and now has significant UK government funding, presenting a great opportunity for Doccla to make a real difference in this sector.  We are excited to support them in this mission to become a market leader in this vitally important sector.

Crowd’s team of marketing experts can reach your audience. Get in touch to discuss your business challenges.

Crowd Rebrands Earl’s Court

Crowd were briefed by Earl’s Court Business Forum to help create a new brand identity for the London district of Kensington. The ECBF works alongside the council to help support businesses based in Earl’s Court.

To ensure the right creative direction for the new branding, we ran workshops and discovery sessions with the forum committee and their stakeholders. Insights from the workshop were then used to develop 4 unique logo concepts and mood boards which were then presented to the team.

From the 4 concepts presented, 2 were then chosen to be put to a public vote. To showcase the 2 ideas, Crowd designed and developed a landing page which presented the logo concepts as they would be seen in use with hoardings and out-of-home (OOH) creative. Being able to see the concepts ‘in situ’ helped voters visualise how each logo would look. 

To invite public votes, Crowd’s landing page was advertised in the court magazine – a local publication circulated within the community to inspire, encourage and celebrate the arts around the Earl’s Court. 

After a two week voting process, the winning logo was developed further with comprehensive brand guidelines to ensure the design is used correctly.

With this in place, Crowd are now looking to the next phase of the project and using the new brand to help position Earl’s Court as Londons’ premier destination for business, culture and tourism.

Crowd offer a full suite of marketing services, why not give your brand a boost and get in touch?

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