Become a Supporter Join Now

Online events have enjoyed a massive increase in popularity over the past two years, as a consequence of international covid-19 lockdowns and restrictions on international travel.

Many big brands, individuals, artists and performers all tried hosting online events, in a bid to help keep their industries alive and keep us connected to the world outside of our homes.

As the world returns to normal, the benefits of holding online events have been retained, but there is still the need for people to get together – hence the hybrid event format which maximises the number of people you can reach with your event.

Add a solid data collection strategy and business leads are there for you to work for months!

Read more about the benefits of hybrid events in part one of this article.

Currently, 34% of event organisers expect to invest more in hybrid events in the next few years and Crowd are ahead of the curve.

Introducing hybrid events

Hybrid events are events that use a combination of offline and online platforms, with both elements of in-person and digital techniques. The mix of the two means it can be adapted for the audience and the company for an optimal experience.

Being described as ‘a physical meeting in which an online audience also participates’ both the physical as well as the online audience can come together and participate in the same experience or content. The audience can partake from different locations – their own home for example, at the same time as the natural flow of watching an in-person meeting rather than hosts talking individually on zoom calls.

So how can a company make the best of both worlds?

To host a hybrid event, start with activities such as interviews, panel discussions and tours whilst recording it all. Link the recordings to an online digital event for ticket holders to join and on this platform, from the comfort of their own home, they can gain access to the content of all the activities filmed. This is a great way to collect data from potential leads.

These uploaded videos can be created both offline and online. Having this exclusive video content will encourage the people at the event to also visit online. Filming and recording your event also means you can repurpose and reshare digital content for future use.

As well as pre-recorded videos, live streaming the events is also very effective and it doesn’t have to be difficult to do. Create a professional set-up with good quality cameras and mics for effective footage that keeps the audience engaged.

Once your live stream is set up, consider simulcasting. Simulcasting is when you simultaneously broadcast onto various platforms, such as Twitch, YouTube, Facebook, or with Crowd’s online events platform, GoDigitalExpo. This is exactly what Crowd has recently done for Trina Solar.

Overall, hybrid events are part of the future and are here to stay. They are the best of both worlds and have something that will work for everyone. With their proof of engagements, audience reach and environmental benefits over normal events, hybrid events will grow in popularity.

Why not speak to us to find out how to take your event to the next level.

Crowd runs Hybrid Digital and In-Person Event for Global Solar Power Brand, Trina Solar

Online and hybrid events are becoming increasingly popular and beneficial for brands when it comes to generating brand awareness, new leads and business.

Trina Solar, a global leader in the solar industry, approached Crowd Amsterdam with the challenge of creating an immersive event experience for its audience during its participation in Europe’s largest Solar industry trade fair, Intersolar Europe, in Munich. The brand has participated in Intersolar Europe for many years with great success, but with reduced on-site capacity and due to the COVID-related travel restrictions, Trina Solar sought to reach its audience through a digital campaign that mimicked the experience of being at the fair for those who could not attend in-person. This is where Crowd came in.

Through research into the industry and discussions with Trina Solar on their key requirements, we proposed a digital campaign that would combine high-value video content and strategic messaging to be released on a new microsite, Trina Solar Live, during the days of the trade show. The microsite would function as the digital booth for Trina Solar Live at Intersolar, Munich, where those who register can access content as well as speak one-to-one with the Trina Solar sales team. Equally important, we would run strategic social media posts on key channels like LinkedIn to build traffic towards the site and lead to data-capturing through registrations.

In the weeks up to the event, we created video recordings of panels conducted on Zoom with the C-suite leaders of the Solar Industry. Moreover, during the event, the team from the Amsterdam studio captured 20+ hours of footage on site, including live streams and collaborative videos with the client’s key partners. Email newsletters, social media teasers, previews and reminders drove traffic to these high-value pieces of content that could all be accessed on the Trina Solar Live platform after registration.

In total, our campaign was able to bring the client 140+ extremely high quality leads, with 90K+ impressions on social media. The Trina Solar Live platform, which now hosts content featuring 15+ top solar energy brands in Europe and globally, also positions our client as the leader in the field and the go-to name for all things solar power. The process of creating content on-site also drew significant positive attention to Trina Solar from both partners and new clients.

Crowd’s digital expertise and the Trina Solar Live platform not only gained results for Trina Solar at Intersolar Europe, but promises to continue to bring the client returns on this investment. Even as travel becomes possible in the future, the power of such hybrid campaigns will remain in place.

If you’d like to talk to us about running your events, please get in touch with your local office.