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One of the south coast’s specialist social media agencies; South Coast Social hit a new milestone this week as they officially celebrated their 5th birthday since the company was founded.

From starting out as a business idea crafted from a dining room table during her maternity leave, Managing Director Clare Groombridge has grown the company from their initial launch brands to currently working with over forty global businesses, specialising in social media content creation, community management and paid social campaigns.

The business also employs seven people locally with a Head Office in central Bournemouth, with plans to expand the team further in 2021 to accommodate the requirements of their expanding client base.

Managing Director Clare Groombridge comments:

“I’ve always believed in celebrating our yearly ‘birthday’ (the date the company was registered) to highlight how far we’ve come, especially after the incredibly tough last year we’ve all had due to the pandemic – we were no exception as a business.

 With statistics showing that 20% of companies fail in their first year and around 60% will go bust within their first three years, we’re proud of the strong foundations we’ve built – not only are we one of the leading social media agencies on the south coast, we have an incredible client portfolio of exciting global brands, a sister company in SCS Media and a soon to be launched training department. We also have some very big plans on the horizon for the remainder of 2021!

However, for a long time now SCS has not been about me. I’ve stepped back and let my amazing team take the reins. I’m truly lucky to be surrounded by such a brilliant, talented and creative bunch who make me laugh on a daily basis. Being their boss is an honour and our success and reputation is just as much down to them”

The UK Advertising Export Group (UKAEG) chose Crowd to speak at the UK House at a celebration of Cannes Lions Creativity to showcase advertising with purpose. 

The talk covered the MyDorsetMind project  by Crowd. The project created a digital platform that enabled people to virtually access the Dorset countryside during lockdown, and therefore boost their mental health by feeling closer to nature. 

The talk, delivered by Crowd Creative Director Steve Howling, explained how advertising agencies brands should look past messaging campaigns and see how technology and creativity can be used to create tools for consumers. By creating something useful, brands will engage more deeply with their audience, and become part of their life – rather than blend in with the rest. 

This year’s themes from Cannes Lions Live were not only diverse, but also forward-thinking. 

  • How COVID-19 has changed everything – Why culture, society and creativity will never be the same again.
  • Coping with a crisis – Creativity is the answer: now what’s the question?
  • It’s a journey, not a destination – Rewriting all the rules of retail.
  • Build back better – How creative businesses will thrive, not just survive.
  • Will brands still save the world? – The purpose priority post-pandemic.
  • Are you stalking me? – Being cool, not creepy, in the pursuit of personalisation.
  • A fad or the future? – The good, bad and the ugly: seeing the creative potential of new platforms and technologies.
  • The vanilla content issue – Getting attention in a blizzard of bland stories

Our international team and global footprint can help companies expand their horizons wherever they are. Speak to us today.

Having a coherent, clear social media strategy became even more essential during the whirlwind of 2020. Since social media is constantly changing and evolving, the methods in which we make our company’s events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy in place to try and ‘woo’ your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.

While there are many things to consider, the experts at South Coast Social provide an overview of 5 important tips to ensure you start the year on top of your social media game…

1. Prioritise quality and authenticity

This should have been your number one priority since day one, but it can never be said too much. As tools for creating engaging content become more popular and readily available, more and more companies are upping their game, making it harder to “stop the scroll.”

As consistently as you can, post high-quality, engaging visuals. If you have an important message for your audience, do not sell yourself short with easy or poorly executed content. Go the extra mile to acquire scroll-stopping videos, images, and relevant captions….

…Especially video! According to the Cisco Visual Networking Index, it was estimated that around nearly 80% of all internet traffic is now video. Social media platforms are increasingly prioritising video, as this format appeals across all demographic lines.

Authenticity? This goes hand in hand with quality. Users are growing tired of fake content and while more is being done to prevent the spread of misinformation since the Covid-19 pandemic began, it is more important than ever to be authentic. We know that creating authentic content isn’t always easy, but it will encourage your audience to have a growing trust in your brand.

2. Do a Content Audit

A content audit is the process of collecting and analysing all the assets you have available on your website or otherwise, in this case – any relevant for social media use. When planning social content, knowing what is already readily available will save you time and effort and will help inspire you in creating new content, or knowing when to invest in a professional photoshoot (or start experimenting on your own!)

Assess what can be repurposed, tweaked or deleted, and then categorise each of them by where that content falls in the buyer’s journey. Don’t forget to add notes, as context is always key.

3. Utilise stories… like there’s no tomorrow

Most social audiences (not all, but most) are on Instagram. If they are not on Instagram, they’re definitely on Facebook. Instagram and Facebook have few things in common, but one stands out screaming, “Hey! Look at me!” – and that’s Stories.

Stories have legitimately taken over social media since their launch in 2016, with over 500 million users watching them every day. One third of the most viewed Instagram Stories are from businesses – and you absolutely want to ensure you are part of that percentage! If you are having a hard time deciding what type of content to post to Stories, think quick, easily digestible, and memorable. Any content that requires your audience to ‘lean in’ and digest should be a Post. Everything else? Post that baby to a Story (and then add it to a Highlight!).

 4. Spend time online

Conversations online spread like wildfire. It’s likely that you won’t be able to keep up with all the topics of conversation around your niche that occur on a daily basis, but it is important to keep an eye on them, if and when your audience is taking part in them.

If you are utilising a social content scheduling tool like Hootsuite or Buffer, it is essential to check in weekly – if not daily – and make sure that the content you have scheduled is still appropriate.

You do not have to be on all social platforms!. With several big-name options to choose from – including LinkedIn, Twitter, Instagram, Snapchat, Facebook, Pinterest, TikTok, and YouTube, it is not feasible in terms of time or resources. Focus on the platforms your target audiences may be using…. 

LinkedIn: Most users have a college/advanced degree, and their incomes tend to be higher.

Twitter: 63% of all Twitter users worldwide are between the ages of 35 and 65.

Instagram: Instagram skews more towards younger users:

– Age 18-29: 67%

– Age 30-49: 47%

– Age 50-64: 23%

– Age 65+: 8%

Snapchat: Most users are under the age of 34.

Facebook: Facebook, while not as popular as Snapchat or Instagram with younger users, does span a wide range of ages.

Pinterest: 25 percent more women use Pinterest than men.

TikTok: Although TikTok is fairly secretive about its user demographics, one analysis revealed that 40% of TikTokers are under age 20 and another 26% are under 30.

YouTube: Everyone seems to use YouTube! Set up a channel if relevant to your business.

By being aware of your platform selection’s most prominent audiences, you can make the most of your time and effort – and reach the right people in the right places with your social media strategy. Don’t forget to keep up to date with the latest trends for each platform.

5. Meet to discuss ‘Crisis Communication’

This is not exactly a revolutionary social media strategy. However, it is a fundamental one. 2020 has taught us many things but if there is one we need to take away for the upcoming year, it’s that a timely response is absolutely paramount.

Now, more than ever, what your company stands for is incredibly important to your audience. Try planning an internal meeting or a team Zoom to discuss the issues that occurred during 2020 and how you could have responded better socially. Based on what you find in that meeting, decide your company’s stance and plan ways to communicate quickly about similar issues. You may never need to use these responses externally, but knowing these things will help your brand’s focus either way.

This list only scratches the surface, but if you follow the five steps outlined here, it is highly likely that you will have a robust social content plan matched by an audience that trusts both your online presence and your brand in 2021, but we know it can also be rather time consuming…

See more from South Coast Social here – Consider hiring a social media agency for your business today.