This week we celebrated National Mentoring Day and it was perfect timing because we’ve been organising a Hackathon, in partnership with Bournemouth University and the Arts University of Bournemouth.
This is the second event we will be holding of it’s kind and we’re really excited for the launch next week.
Our team has been working around the clock and we already have the collaboration of the creative and tech teams at Ageas, but we really need agency professionals who work in tech, design and creative to lead the teams of 2 or 3 interdisciplinary students.
We truly believe it will be a fantastic opportunity to give students the ability to improve their skills with software development, data analytics, and digital design, through a virtual event.
If you are interested in mentoring a team of students, you’ll find all the details below.
Bournemouth based digital marketing agency Adido, are pleased to announce they’ve started working with Scottish drinks giant William Grant and Sons. The agency will work on three of their eight main brands plus three of their innovation brands. The brands are Hendrick’s Gin, The Balvenie, Monkey Shoulder, Atopia, Verano and the sustainable spirit Discarded.
The preferred development agreement means they are responsible for working across multiple global markets on each brand to identify digital wins in an aim to increase their digital footprint and ROI. Most recently, Adido has been working hard to strategically support the global brand teams, offering a best practice approach as they go through a period of change within their omnichannel marketing plans due to the current crisis.
They’ve already launched a new global website for Monkey Shoulder using the new brand visual identity (BVI) created by design agency, Space in London. The site uses animation and vibrant, quirky designs all brought to life by Adido.
“Adido is great at working with our agency partners, always looking at the bigger picture. They happily take on any challenge to get us where we need to be. They work across our markets globally and locally, turning everything around in a timely manner which helps us hugely” said Celine Weldon, Global Brand Manager at Hendrick’s Gin.
The agency has also been working with the Hendrick’s UK team using their data to provide insights for better decision making. In a specific landing page test Google Analytics was used to generate insight around the demand for ‘where to buy’ features within the website. This has helped them to make strategic decisions on their e-comm strategy.
“It has been a very exciting start to the year for all of the Adido team. From being able to make small changes on their websites to helping shape their global digital strategy, we’ve put all of our digital skills to use and are making a real difference. As the world comes to terms with the Covid outbreak, we look forward to working even closer with all of the WG&S brand teams across the globe to understand the nuances of each market and provide insights to help them adapt and win.” said CEO Andy Headington.
Adido was established in 2003 and is a specialist digital marketing agency. Their ethos is to analyse data to enable better decision making & marketing results, an approach that has seen them work with clients like Hall and Woodhouse, Ordnance Survey and Dine. Their strong analytical, development, PPC and SEO skills are currently even more relevant and considered a necessity to get organisations through the epidemic.
We are very excited to be a part of the Silicon South Network. We have such a heart for Dorset (especially Wimborne where we’re based) and looking forward to a new year ahead as we see new events pop up across the county and see growth within the creative economy across Dorset with Silicon South at its helm.
As we’re new to the network we thought we’d share a little about us for those of you who haven’t heard of Lobo before.
Put simply, we help businesses become customer champions. We’re all trying to make the world a better place and our way of doing this is by working with businesses big and small to help them give more engaging, exciting and loving experiences to their customers, making everyone who interacts with them a little bit happier.
At our core, we are a team of designers and strategists. We design materials such as brand identity, websites, apps, UX/UI design, exhibition experiences, marketing collateral, and more. However, all that we do is customer led. Strategically we help business align their values and internal brand to be more effective, but our main focus is upon Customer Experience. Customer Experience is the mapping of every touch point a customer has with a business. We audit these journeys, find the pain points and rebuild them to create an incredibly solid foundation for businesses to market upon.
We work with both businesses directly and alongside other agencies. Working with other agencies seems to be where we can make the most impact. Often, these marketing agencies are creating a tremendous number of leads or awareness for their clients, but the follow through for sales is poor due to the negative impact of the current Customer Experience. We come in, reshape the clients Customer Experience and plug those holes the leads fall through. This creates an incredible platform for growth and avoids wastage of marketing budget. You can find out more about Customer Experience here.
When working with direct businesses, we often come in to solve a problem. Initially it is requested that we create a new website, or design a logo, etc, but this is not the problem. This actual problem may be that the awareness of a brand isn’t good, or the perception of a company is poor, or there is inconsistency across the multiple channels a company may be communicating through which causes confusion. We work with businesses to uncover this main issue allowing us to design to see success rather than just for the sake of design. We run an initial discovery session to map out objectives, plan of action and such and then proceed with clear goals in mind. We always look for to the success criteria of a project, never just on a creative ego.
Our website is a good place to start to find out more about what we can do. Head over to lobocreative.studio to see our latest projects and info about the studio. We are also keen bloggers, here to provide as much information to help you find success in you business. Click here if you’d like to read some of our articles.
So, whether you’re an agency or a business we are here to help. We provide a free hour consultancy session to help point you in the right direction if you’re facing any difficulties. If you’d like to get to know us more or have something you would particularly like to discuss we are always available for a chat so please don’t hesitate to give us a call on 01202 065760.