The talk covered the MyDorsetMind project by Crowd. The project created a digital platform that enabled people to virtually access the Dorset countryside during lockdown, and therefore boost their mental health by feeling closer to nature.
The talk, delivered by Crowd Creative Director Steve Howling, explained how advertising agencies brands should look past messaging campaigns and see how technology and creativity can be used to create tools for consumers. By creating something useful, brands will engage more deeply with their audience, and become part of their life – rather than blend in with the rest.
This year’s themes from Cannes Lions Live were not only diverse, but also forward-thinking.
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