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It’s gin o’clock for Adido!


5 May 2020 | Local News

Bournemouth based digital marketing agency Adido, are pleased to announce they’ve started working with Scottish drinks giant William Grant and Sons. The agency will work on three of their eight main brands plus three of their innovation brands.  The brands are Hendrick’s Gin, The Balvenie, Monkey Shoulder, Atopia, Verano and the sustainable spirit Discarded.

The preferred development agreement means they are responsible for working across multiple global markets on each brand to identify digital wins in an aim to increase their digital footprint and ROI.   Most recently, Adido has been working hard to strategically support the global brand teams, offering a best practice approach as they go through a period of change within their omnichannel marketing plans due to the current crisis.

They’ve already launched a new global website for Monkey Shoulder using the new brand visual identity (BVI) created by design agency, Space in London.  The site uses animation and vibrant, quirky designs all brought to life by Adido.

And in response to the increasing Zoom trend we have worked with Hendrick’s Gin to release some unusual backgrounds to make video calls more theatrical.  

“Adido is great at working with our agency partners, always looking at the bigger picture. They happily take on any challenge to get us where we need to be. They work across our markets globally and locally, turning everything around in a timely manner which helps us hugely” said Celine Weldon, Global Brand Manager at Hendrick’s Gin.

The agency has also been working with the Hendrick’s UK team using their data to provide insights for better decision making.  In a specific landing page test Google Analytics was used to generate insight around the demand for ‘where to buy’ features within the website. This has helped them to make strategic decisions on their e-comm strategy.

“It has been a very exciting start to the year for all of the Adido team. From being able to make small changes on their websites to helping shape their global digital strategy, we’ve put all of our digital skills to use and are making a real difference. As the world comes to terms with the Covid outbreak, we look forward to working even closer with all of the WG&S  brand teams across the globe to understand the nuances of each market and provide insights to help them adapt and win.” said CEO Andy Headington.

Adido was established in 2003 and is a specialist digital marketing agency.  Their ethos is to analyse data to enable better decision making & marketing results, an approach that has seen them work with clients like Hall and Woodhouse, Ordnance Survey and Dine.  Their strong analytical, development, PPC and SEO skills are currently even more relevant and considered a necessity to get organisations through the epidemic.