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15 Mar 2022 | Industry News


2U is an organisation that partners with top universities around the globe to transform digital higher education through a combination of industry-leading online education technology and brand stewardship.

They partner with universities and corporate partners using their online learning platform, edX, for online education and to ‘unlock human potential’ utilising the global reach that technology can provide.

Launching their coding Bootcamp with IE University in Madrid, 2U called on Crowd for help. We were asked to create a marketing strategy that included local efforts to build their presence in Spain and drive enrolments for their online classes.

Crowd’s main focuses to boost 2U’s marketing includes:

  • A social media audit and strategy
  • An SEO audit and strategy
  • A local keyword analysis for paid search

We are also currently running a 3-month paid campaign on Instagram, Facebook and LinkedIn, focusing on awareness, consideration and conversion to ultimately drive enrolments for their classes.

If you’d like to speak to us about marketing your services, then get in touch!


 Crowd has recently created a new proposition for its long-standing client myAko, an online learning platform. We first started working with the brand in 2018 when we created their name, brand identity and accompanying brand guidelines, as well as designing their website and marketing assets which launched them successfully to market.

myAko allows people to study and complete courses, programs or accreditations that are required to maintain the appropriate compliance levels at work, as well as supporting other staff management functionality such as performance reviews, career development, staff rotas, holidays and a library of reference and training materials.

Until recently, myAko has been focused on the health and social care sector, but in 2021 the business started to expand into new sectors, including education, transport and logistics.

To enable myAko to expand into new areas and sectors, we were tasked with creating a new future-proof proposition. After intensive audience and landscape research, we developed ‘Learning with Purpose’ which aims to empower people by showing the real-life benefits that learning new skills can have on your work and personal life. With the proposition in place, the next step was a new launch video.

Inspired by the warm glow of achievement that people can feel after learning something new, we developed the ‘myAko glow’, illustrated by the brand colours creating an aurora around people. This positive, and eye-catching visual will be seen in both the video, the website, and other marketing materials, and proudly shows the emotive benefits of learning, as opposed to the logical, technical approach that myAko’s competitors normally use.

We will now be working closely with myAko to develop and execute marketing campaigns to keep on supporting its business growth.

If you’d like to give your branding a boost, why not get in touch?