The Customer Connection Lab: Crafting your Irresistible Offer

The Customer Connection Lab: Crafting your Irresistible Offer

🚀 The Customer Connection Lab: Crafting your Irresistible Offer 

Please only sign up if you can attend both sessions.


📅 Date: March 6th, 2024.

🕒 Time: March 6th (9-5:45pm)

📍 Location 1 (March 6th session): Adido Digital, 7 Carbery Ln, Southbourne, Bournemouth BH6 3QG



📅 Date: March 20th, 2024

🕒 Time: March 20th (9-1:30pm), 2024.

📍 Location 2 (March 20th session): Digital Skills Hub, 30-32, Royal Arcade, Christchurch Rd, Boscombe, Bournemouth BH1 4BT


💡 Uncover Your Business Potential!

Struggling to connect with your ideal customers? It’s time to bridge the gap! Join our engaging two-part workshop designed to empower your business and transform your customer relationships.


🎯 What You’ll Learn:

  • Identify your key customer segments
  • Pinpoint customer needs and desires
  • Tailor your offerings to match customer expectations
  • Communicate your unique value effectively


🌟 Why Attend: This handy workshop, inspired by global consultancy insights, explores 40 essential customer value points to guide your business strategy. Gain a competitive edge by meeting six or more customer needs.


🛠️ Workshop Agenda:

      🛠️ Part 1: Discover Customer Core Values

  • Collaborate with a cohort of ~10 non-competing businesses.
  • Explore value ‘concepts’ and align them with your business objectives.
  • Engage with 40 customer value points across 5 comprehensive stages.
  • Assess the relevance of these points to your specific customer base.
  • Pinpoint and prioritise six or more essential values for your customers.
  • Create a structured customer-focused approach based on these identified core values.

      🛠️ Part 2: Align Operations with Customer Values

  • Identify customer touchpoints within your business operations.
  • Outline a detailed process for each touchpoint.
  • Evaluate their alignment with core values.
  • Enhance processes to better reflect these values.
  • Develop a plan to integrate these improvements into your business.
  • Prioritise key messages to introduce these values to potential customers.


👥 Who Should Attend: Entrepreneurs, business owners, innovators, product owners/developers and marketers in Dorset’s digital, creative or tech industries, who are eager to amplify their USP, enhance customer engagement, and elevate their brand’s visibility and impact.

Eligibility Criteria:

Should ideally:

  • Be based in the UK and active in Dorset

Nice-to-Haves (But Not Essential):

  • Already be up and running for a solid 2 years
  • Have at least 5 team members
  • Be hitting a turnover of £100,000 or more
  • Shown investment in R&D
  • Already exporting or have export potential
  • Have raised secured investment from private investors in previous funding rounds
  • Have secured funding or applied for funding from Innovate UK in the past (including Knowledge Transfer Partnerships)
  • Been part of an accelerator, incubator program, or a government Catapult programme

P.S.: If your business is close but not spot-on with these criteria, give us a shout anyway! We’re open to chatting and exploring options.

🎟️ Limited Spaces Available! Reserve your spot now and redefine your business’s customer-focused approach for success in 2024.

Join us to curate actionable strategies and insights that resonate deeply with your audience!

Event Details

Event Date 6th March 2024
20th March 2024
Location Adido Digital, 7 Carbery Ln, Southbourne, Bournemouth BH6 3QG, UK
Time 09:00 - 17:30
Price Free
Organiser Silicon South
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