I help agency founders untangle overwhelm, strengthen positioning, and build businesses that run smoothly without draining their energy.
I have over 20 years’ experience in UX, customer research, and agency leadership. I’ve founded and exited my own agency, led global operations in an 18-person agency, and supported founders through acquisitions and growth. This mix of hands-on operational know-how and human-centred design means I don’t just advise. I roll up my sleeves, work alongside you, and support you through the day-to-day challenges of running an agency.
I know how tough, lonely, and demanding agency life can be. My role is to make it lighter, giving you the clarity, confidence, and headspace to build a business you actually enjoy running.
I do this by:
• Acting as a sounding board and decision-making partner for founders
• Redefining positioning, value propositions, and messaging through research and workshops
• Designing and embedding operational processes that reduce bottlenecks and improve delivery
• Conducting in-depth customer and UX research to uncover unmet needs and growth opportunities
• Supporting agencies in hiring, structuring, and scaling teams with clarity and confidence
