You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It matches your tone of voice perfectly. But is it clear what you want your readers to do next? Are you confident they’ll take action, not just hop over to your competitor’s site, delete the email or ignore your plea? It’s time to revise on writing a persuasive call to action.
Donating, booking, buying – there are endless actions you might want your reader to take. But too many ‘asks’ can be confusing. Vague directions or halfhearted instructions will lose your reader. So, before you do anything, make sure you know exactly what the one thing you want them to do is.
Once you’ve cleared that up, it’s time to take a closer look at your call to action. You’ve only got a few words to make an impact, so you need to make them count. “Find out more” isn’t always going to be enough to encourage readers to take the next step.
To find out the top tips to writing a persuasive call to action, follow the click ‘A Thousand Monkeys‘.